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CASE STUDY


         subsidy of 6.5% (for EWS and  target beneficiaries. With this  PMAY, led by the City Engineer.
         LIG), 4% for MIG-I and 3% for  plan schemes were introduced  Under BLC, the contract was
         MIG-II on housing loans availed  and made into effect.                given to private consultant to
         by the beneficiaries  for a period   IEC Activities                   work on it. Various construction
         of 20 years from the start of a                                      companies were hired working
         loan. Under AHP, houses are        In the initial stage, people were   for the implementation of the
         built for economically weaker      unaware of the benefits of the     project. The project not only
         sections  of  society  through     PMAY and how it was going to      benefi ed to the beneficiaries
         various partnership models by      work. So, during that stage JMC   but  it  also  generated  the
         state and urban local bodies with   conducted various activities     employment opportunities for
         private  sector.  Under  BLC,      such as campaigning, awareness    people in its hometown.
         assistance  is given to individual   programs  in  slum  areas,  to   Progress under PMAY-U in
         eligible families belonging to     explain the structure of PMAY.    Jamnagar
         EWS  categories  to  either        Various awareness campaigns
         construct new houses or enhance    were  done  which  include  There are 11 schemes which are
         existing houses on their own to    hoardings in various parts of the  deployed by JMC- PMAY(U)
         cover beneficiaries who are not     city, flyers, audio clips through  which benefits more than 2464
                                            the  medium  of  radio  and  families under the component of
         able to take advantage of other
         components of the mission.         television.     The     private  Affordable         Housing      in
                                            institution and third parties     Partnerships.  Under  BLC
         ACTIVITIES CONDUCTED BY            were contacted to form a proper   component  more  than  1500
         JMC UNDER PMAY                     structure for BLC and to take     families benefi ed to construct
         In the initial phase, like every   charge of it. All the sites were   their  homes.  Under  CLSS
         other ULB, Jamnagar Municipal      geo-tagged. All fund transfer     scheme the target given to the
         Corporation (JMC) started with     was done through DBT, so the      Jamnagar city was 5390 against
         the demand survey to estimate      transparency was maintained at    which the achievement is 7920,
         the number of people who are       each level.                       which  is  149%  of  the  given
         interested to buy the house  or  Employment Opportunities            target. Many changes have been
         avail the benefits under PMAY.      Various           employment      implemented in the scheme from
         The survey of potential 36,881     opportunities were created in     time to time. Recently, a new
         people was done in the year        Jamnagar and also throughout      component was introduced after
         2016. This survey was done in      the city where this project was  the lockdown in the name of
         various slums and parts of the     implemented. From a scratch,  'ARHC-  Affordable  Rental
         cities to gain knowledge about     when a project is implemented it  Housing  Complexes'    for
         the facilities and demand scale    takes various people to build it.  migrants and urban poor, as a
         of the person as well as to know   Many unskilled workers who  sub-scheme  under  Pradhan
         the ratio of males and females     were daily wage workers got  Mantri Awas Yojana - Urban
         who are interested to buy the
                                            employment in their hometown  (PMAY-U). This will provide
         house under the scheme. With
                                            while making houses under  ease of living to urban migrants/
         the help of this demand Housing    PMAY. The skilled workers such    poor  working  in  Industrial
         for All Plan of Action (HfAPoA)    as the staff of PMAY Housing       Sector as well as in the informal
         was prepared by JMC to provide     which  consisted  of  civil       economy. These sections will get
         housing for all up to the Year     Engineers, MIS executive, Social   access to dignified affordable
         2022. An Annual Implementation     Development Specialist along
         Plan  was  prepared  with  a       with  the  Deputy  Engineer       rental housing close to their
                                                                              workplace vide this vertical.
         systematic plan of action for the   managed the implementation  of




                                                                          April 2021 Volume 22 No. 1- SHELTER  81
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