Page 86 - SHELTER

CASE STUDIES

the owners with insurance of up rental formats. iii. Non-Discrimination Policy:
to INR 10 million. In alternate Positive features of the three In the case of all the three
EMI calculation, 100% EMI is supply mechanisms startups no discrimination
achievable from rent in case of is done on religion or caste
prime location and 36-40% in i. App-based Service: One thing basis. Nestaway & Coho
the low-potential area. But in which is common between provide ample amount of
all the cases it is better than the the three startups is the use of choices for both the gender.
conventional rent option. Also, mobile app and technology. iv. Brokerage and Security Deposit:
regular small maintenance is However, degree of the same No direct brokerage charge
facilitated by the agency but is varied; for Your Space and is taken in the case of Your
paid by tenants. CoHo, it functions more as Space or Coho. The standard
a utility services platform
As the lowest pricing for a bed for residents whereas for security deposit timing is two
in Nestaway is INR 4000/month Nestaway it works as a months.
considering 30% of income can search engine for homes. v. Safety & Security: Aspect
be spent in rent (while here it It is observed that already of safety and services are
is added with service) lowest established as well as completely taken care of
income would be INR 13,000 upcoming businesses are at Your Space and CoHo
per month. From the demand venturing into technology whereas Nestaway offers
analysis, it can be inferred that in the form of websites and more freedom.
it is affordable to 100% of the mobile app for increasing Negative features of the three
respondents. But the INR 4000 their outreach and ease of supply mechanisms
rent is charged at not so prime use/access.
locations, where it can be as high i. Service Quality: When tenants’
as INR 11000 to 15000 per month. ii. Hassle-free renting: Co-living feedback of these three
Table 2 gives a comparison of companies have hassle-free formats is taken several
three different new residential booking & Move-in policy. demerits of these formats
surfaced. There are several

Table 2: Comparison of three different new residential rental formats

Parameters Your-Space Coho Nest Away
Format Modern Day Hostel Co-living A platform for the owner to
meet tenant
Business Model Operator Operator Aggregator
Service Given Given Assistance
Target Customer Student Housing Working Professional Working Professional
Affordability Point INR 60000 INR 25000-30000 INR 13000-15000
Volume 50 1000 (Approx.) 2500 (Approx.)
Rental Agreement Subletting Clause Subletting Clause Direct agreement between
owner & tenant
Rental Yield Very High Moderately High As per the area price
Restrictions Most strict Moderate Restrictions No restrictions as such
Source: Primary Survey

84 HUDCO-HSMI Publication